TV partnerships are great
– until they're not
By: Gayle MacDonald
Date: July 27th, 2009
Source:
The Globe and Mail
Note: This is
just the part of the article where THE
BRIDGE is mentioned.
One obvious advantage of a
Canadian-American partnership is that a show gets out into a broader
universe. And while a licence fee from a U.S. network is never massive, it
does allow Canadians to put more razzle-dazzle onto the screen. Further, a
CBS/NBC/ABC/Fox stamp of approval is significant in the international
television market. "If you're a buyer in France, Australia or Brazil, a
stamp from one of these guys goes a long way," says Mustos. "It brings a
certain comfort level."
Toronto's Laszlo Barna,
co-producer of the upcoming police drama
The Bridge,
is a huge fan of the American-Canadian buddy system precisely because it
opens international doors. "This is not just about the U.S. and Canada,"
insists Barna, whose 13-part police drama is also slated to air
mid-season. "It's about broadcasters in all territories facing the same
budgetary crisis.
"The best producers in
the country are only receiving about 70 per cent of their financing – and
they used to receive 100 per cent. The shortfalls in revenues have caused
all broadcasters – not just in the U.S. – to democratize their trade
practices, which allows the best programming, from whatever market, to
come to the top. This is not a glitch in Canada. It's a worldwide trend.
"There is simply not
enough money in Canada, with the subsidy system and the recession, for
that extra piece to put us into the comfort zone and be competitive." Both
The Bridge
and Flashpoint have ballpark budgets of over $1.8-million an episode.
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